ITAP Lecture work- Illustration week 2

1) The audience would play a big part when creating illustrations because if the audience was children then the illustration would need little writing and many pictures with bright colours as this is what they would be able to understand. whereas if the audience were adults then more information and less imagery may be used as there knowledge of understanding is of much higher standard. If an illustration was created without taking into account the audience that its aimed at then it may have no interest. For example, if the illustration was trying to advertise and sell something then it may be made more technical and of detail to attract adults but if the illustration was to go into a book for children it would have to be made the opposite to above.

An illustrator that represents good knowledge and understanding of the role of the audience is Paul Davies because he creates basic illustrations and then adds to them to make them more detail. This makes it seem that he has looked into what the different audiences want, this would be done through research which is my second point.

The intention/ communication goal of these images are to illustrate how images can be made to look better with extra detail.

The audience it think this artist is working towards are both younger and older people due to the fact he created images with very little detail but then the same but with a lot of detail. This would attract both.

The message evident through the use of two of the same image is that everything can be made more complex. The media that the artist has used is basic pencil to create outlines.

2) Research also plays a very big part when creating illustrations because its what gives the illustrators the ideas for their work. Artists cannot just work from scratch as they need inspiration. They can get this through photographs, notes, other work and just general day to day happenings. The role of research is to give an artist a baseline to work from. They would then use the research in their own work.

Paul would also be a good example of showing the role of research as he always collects and records information just encase he could use it in his work. As i have already used his work in my previous example i will look at the work of Jill Calder to express the role of research.

The intention/ communication goal of these images are that she illustrates her work in many sketchbooks as it helps visually when creating designs.

The audience it think this artist is working towards would be the older generation who design because the standard of work and medias she used in her sketchbooks may not be appropriate for children.

The message is to always work from previous drawings this is evident through how many sketchbooks she gets through.

The media that the artist has used a variety such as charcoal, acrylic and pencil.

Bibliography

Images taken from the ITAP lecture presentation

ITAP Lecture work- Connectivity and Stealing ideas. Week 1

1) Connectivity and Stealing ideas

In arts, there is a large amount of work and artists that connect. This meaning their work is of the same theme and nature or has similar images combined within. With the idea of work connecting there is only a certain amount in which artists can link their work before other artist claim that that they have stole their ideas. Some artists have had their work copied in some way, such as Andy Warhol who completed a composition of Marilyn Monroe in pop art in 1962. the artist known as Matteo Bertolio then created a very similar image of her in 2004. there is a slight difference, that being the image in 2004 has more detail, but the idea of stealing ideas is shown in that example. You can identify easily when ideas have been stolen because the work has the same characters and theme in.

2) Notion of originality Over time the originality of pieces of work decreases by a vast amount. This is due to other work is getting better and better and more modern artists thinking they can create the image again to bring it back up to date. The only way this can be done though is through research, so in a way the original piece of work will always be around.

Another example in which explains the notion of originality to go with the example from the previous paragraph is the painting called 'The Raft of the Medusa' by Theodore Gericault in 1818-19 because this image was the original but it has been improved and recreated three more times. 

  The communication goal of Andy Warhol's work is to advertise the actor Marilyn Monroe using pop art and the goal for Matteo Bertolio would be the same.

   I feel that in 1962 Andy Warhol would of made the audience young female adults for this piece of work because of the pop art effect, bright colours and also because of the eccentric makeup. I feel that Matteo Bertolio's work is also based on the same audience but also for those who read the 'tank magazine' to advertise womens connection with males.

   In the image by Andy Warhol i think that the visual element that converts meaning is the bright colours for example her hair as it may be giving the message that she was very happy as this time. Then for the Matteo image of the man in her hair conveys meaning that she was close to a male. 

  The message is conveyed because when you see bright colours normally you usually relate them to being happy. Matteo leads us to this message because is makes it seems that she is thinking about this make but maybe an incident had happened due to the line through the photograph.

  There isn't any surrounding signs in Andy Warhol's work but in Matteo's image the necklace that Marilyn is wearing enhances the message of her being happy and spending money. (It could of been brought by the male she is thinking about).

   It seems that Andy Warhol used computer editing or felts to create this. this media helps with the message because it gives the ability to create very bright colours. Matteo Bertolio used the media acrylic paint or pastels to create the smooth effect giving the message that she is at her happiest with or without this male, as she doesn't looked aged or stressed.

Bibliography
Images taken from the ITAP lecture presentation