Production for vis-com week 10

The experts
Here is a list of experts which i know about: Zuzana Licko, Erik speikermann, Chris Ware, Stefan Sagmeister, Paul Rand, Neville Brody, Jonathan Barnbrook and Malcolm Garett.
My favourite expert would be Paul Rand becasue when i looked at his work his typography and the way he lays them out attracted me straight away. I think he stands out more from the other experts because of his originality of his work and that he does use typography but he also combines images in this too whereas the other artists mainly just focus on big lettering taking up all the page.

These examples show his work and i find that he uses a cartoon like theme and i find this looks interesting and fits in with modern day. I find it good how he can change basic shapes into a recognisable image.


 I find Paul Rand better because i found that when i looked at all the other artists work it didn't really appeal to me as it looked quite dated.
For example:

 Paul Rand has more experimentation with his colours and he knows how to make things stand out more, for example by putting bright coloured images to a black background. He has made this look effective.

Brief history of production
right about how there has been a big jump in time. describe images
Throughout time, there has been a major jump in production. There is not a company, or designer that has got better. For example


This is the world first book to date and is called the Diamond Sutra, which is an indian text that was translated to chinese in AD400.



There was then a big jump to:

This is the book of psalms in 1940 and this was the first published book in North America. This differs from the image above as it is all in black and white rather than on brown materials.
The next big jump was:

 This is when Benjamin Franklin created the very first print by carving into wood. He became a famous American artist for his style and his work was viewed at the London print shop.
Until the end of the 18th century the only way you could actually print was by using wood cuts but these lacked the finer detail in which are present in our art work now.





Etching was then introduced but to create an image like his you had to complete your images and texts separately and then put them together after. This would take time and effort.


From all of this printing and etching in history came along Bewick, who today still carries on the tradition of carving into wood, but there are other engravers who have found other ways to do it. For example carving into floor tiles. Finally these engraved images from way back to 16th century would now be put into Photoshop to add colour to them.