ITAP Lecture work- Connectivity and Stealing ideas. Week 1

1) Connectivity and Stealing ideas

In arts, there is a large amount of work and artists that connect. This meaning their work is of the same theme and nature or has similar images combined within. With the idea of work connecting there is only a certain amount in which artists can link their work before other artist claim that that they have stole their ideas. Some artists have had their work copied in some way, such as Andy Warhol who completed a composition of Marilyn Monroe in pop art in 1962. the artist known as Matteo Bertolio then created a very similar image of her in 2004. there is a slight difference, that being the image in 2004 has more detail, but the idea of stealing ideas is shown in that example. You can identify easily when ideas have been stolen because the work has the same characters and theme in.

2) Notion of originality Over time the originality of pieces of work decreases by a vast amount. This is due to other work is getting better and better and more modern artists thinking they can create the image again to bring it back up to date. The only way this can be done though is through research, so in a way the original piece of work will always be around.

Another example in which explains the notion of originality to go with the example from the previous paragraph is the painting called 'The Raft of the Medusa' by Theodore Gericault in 1818-19 because this image was the original but it has been improved and recreated three more times. 

  The communication goal of Andy Warhol's work is to advertise the actor Marilyn Monroe using pop art and the goal for Matteo Bertolio would be the same.

   I feel that in 1962 Andy Warhol would of made the audience young female adults for this piece of work because of the pop art effect, bright colours and also because of the eccentric makeup. I feel that Matteo Bertolio's work is also based on the same audience but also for those who read the 'tank magazine' to advertise womens connection with males.

   In the image by Andy Warhol i think that the visual element that converts meaning is the bright colours for example her hair as it may be giving the message that she was very happy as this time. Then for the Matteo image of the man in her hair conveys meaning that she was close to a male. 

  The message is conveyed because when you see bright colours normally you usually relate them to being happy. Matteo leads us to this message because is makes it seems that she is thinking about this make but maybe an incident had happened due to the line through the photograph.

  There isn't any surrounding signs in Andy Warhol's work but in Matteo's image the necklace that Marilyn is wearing enhances the message of her being happy and spending money. (It could of been brought by the male she is thinking about).

   It seems that Andy Warhol used computer editing or felts to create this. this media helps with the message because it gives the ability to create very bright colours. Matteo Bertolio used the media acrylic paint or pastels to create the smooth effect giving the message that she is at her happiest with or without this male, as she doesn't looked aged or stressed.

Bibliography
Images taken from the ITAP lecture presentation