ITAP Lecture work week 5

1) Drawing

Drawing by hand is done by every designer to create ideas, they need to do it. It enables them to create a connection between their hand, eyes and brain. Drawings don't have to be perfect and in detail, they can be little sketched that still give the same ideas. Drawings help designers develop and get better at what they do, because they would draw for ideas not for the art, thats why it doesn't have to be perfect or neat. Leanardo is a designer which creates and puts his thinking on a page through drawing. The drawing doesn't have to be done in pencil either. Designers use different media depending on the mood or the ideas, for example if the ideas had a scary theme a designer may create sketches with black thick lines to get the theme across in those sketches. An example of functional drawings which i will focus on are by Leanardo.

These images show Leonardos work and how he uses sketches to demonstrate ideas.








2)



When designing or sketching the designers brain will split into two ways but it will not be obvious, it just happens and it cant be stopped. it has been said that the right side of your brain when designing acts or thinks like a child. For example it's more spontaneous, curious, easily frightened but likes adventure. This is also the side which makes you take criticism to heart.

The other side is your left and this is very different. this brain is more like an accountant, it's organised, it likes to clarify and quantify and also ask what's useful. your brain changes modes consciously depending on what you are doing. with this the only thing a designer has to be careful with is keeping a fine balance between experimenting and having a direction.


This image to the right shows how the two sides of the brain work together. The right side acting like the child creates an image randomly using media and then the left side asks the questions like what is it, what can it represent etc.

ITAP Lecture work- Week 3

1) Legibility
Text on visual communication pieces are all different. there are some that you can read and some that you can't but this is how its been designed. When artist's design they have to ask themselves many questions and see if it was appropriate. How legible the text is could determine if your product is sold or if for example an application form is filled out. Different ways in which text can be made legible or illegible is colours, e.g yellow on white is illegible. Size of the text makes a difference, for example small text used in a reading book works as its close to your face but small text on a projection screen in a lecture wouldn't work as people at the back won't be able to see it. Finally text over images become illegible. An example which i have researched to evident my point of legibility is the new and old layout of newspapers.

The old newspaper is less legible than the new. The goal or intention of changing the layout of the newspaper is to keep the audience interested in reading their paper, so they want it to be as appealing as they can make it. From the old newspaper to the new they have added images and headlines to get the information across quicker and to make everything more legible. i feel that the editor of the times newspapers '' wants the audience to be knowledgable and have the ability to read a lot of text, but to also see messages in images, so this could be teenagers to adults. The message given off with the two newspapers is that they are made more legible and interesting by having less text. For example in the old paper its made to be less legible because the text is too small and is in boxes with know spaces. Whereas the new paper is more legible because there is more space between text and the size of important information is bigger. The media that is used on the new newspaper is photographs, to give information through images.


2) Researching the practitioner
Any practitioner is inspired by other artists work or how they work. i have researched the artist Henri Matisse and i found that he was inspired by a lot of other artists such as Van Gough, Paul Cezanne and Gauguin. I looked into his work that was inspired by Van Gough.

This is Van Gough's painting of sun flowers and Henri Mattisse attempted the same image but in a different technique of applying the acrylic.

This shows how he was inspired, because he got the idea from Van Gough but then edited into his own style.

Bibliography
http://www.worldart.com.au/vincent-van-gogh-part-1/
http://www.michaelarnoldart.com/Henri%20%20Matisse%20Artist.htm
http://magculture.com/blog/?p=374

ITAP Lecture work- Illustration week 2

1) The audience would play a big part when creating illustrations because if the audience was children then the illustration would need little writing and many pictures with bright colours as this is what they would be able to understand. whereas if the audience were adults then more information and less imagery may be used as there knowledge of understanding is of much higher standard. If an illustration was created without taking into account the audience that its aimed at then it may have no interest. For example, if the illustration was trying to advertise and sell something then it may be made more technical and of detail to attract adults but if the illustration was to go into a book for children it would have to be made the opposite to above.

An illustrator that represents good knowledge and understanding of the role of the audience is Paul Davies because he creates basic illustrations and then adds to them to make them more detail. This makes it seem that he has looked into what the different audiences want, this would be done through research which is my second point.

The intention/ communication goal of these images are to illustrate how images can be made to look better with extra detail.

The audience it think this artist is working towards are both younger and older people due to the fact he created images with very little detail but then the same but with a lot of detail. This would attract both.

The message evident through the use of two of the same image is that everything can be made more complex. The media that the artist has used is basic pencil to create outlines.

2) Research also plays a very big part when creating illustrations because its what gives the illustrators the ideas for their work. Artists cannot just work from scratch as they need inspiration. They can get this through photographs, notes, other work and just general day to day happenings. The role of research is to give an artist a baseline to work from. They would then use the research in their own work.

Paul would also be a good example of showing the role of research as he always collects and records information just encase he could use it in his work. As i have already used his work in my previous example i will look at the work of Jill Calder to express the role of research.

The intention/ communication goal of these images are that she illustrates her work in many sketchbooks as it helps visually when creating designs.

The audience it think this artist is working towards would be the older generation who design because the standard of work and medias she used in her sketchbooks may not be appropriate for children.

The message is to always work from previous drawings this is evident through how many sketchbooks she gets through.

The media that the artist has used a variety such as charcoal, acrylic and pencil.

Bibliography

Images taken from the ITAP lecture presentation

ITAP Lecture work- Connectivity and Stealing ideas. Week 1

1) Connectivity and Stealing ideas

In arts, there is a large amount of work and artists that connect. This meaning their work is of the same theme and nature or has similar images combined within. With the idea of work connecting there is only a certain amount in which artists can link their work before other artist claim that that they have stole their ideas. Some artists have had their work copied in some way, such as Andy Warhol who completed a composition of Marilyn Monroe in pop art in 1962. the artist known as Matteo Bertolio then created a very similar image of her in 2004. there is a slight difference, that being the image in 2004 has more detail, but the idea of stealing ideas is shown in that example. You can identify easily when ideas have been stolen because the work has the same characters and theme in.

2) Notion of originality Over time the originality of pieces of work decreases by a vast amount. This is due to other work is getting better and better and more modern artists thinking they can create the image again to bring it back up to date. The only way this can be done though is through research, so in a way the original piece of work will always be around.

Another example in which explains the notion of originality to go with the example from the previous paragraph is the painting called 'The Raft of the Medusa' by Theodore Gericault in 1818-19 because this image was the original but it has been improved and recreated three more times. 

  The communication goal of Andy Warhol's work is to advertise the actor Marilyn Monroe using pop art and the goal for Matteo Bertolio would be the same.

   I feel that in 1962 Andy Warhol would of made the audience young female adults for this piece of work because of the pop art effect, bright colours and also because of the eccentric makeup. I feel that Matteo Bertolio's work is also based on the same audience but also for those who read the 'tank magazine' to advertise womens connection with males.

   In the image by Andy Warhol i think that the visual element that converts meaning is the bright colours for example her hair as it may be giving the message that she was very happy as this time. Then for the Matteo image of the man in her hair conveys meaning that she was close to a male. 

  The message is conveyed because when you see bright colours normally you usually relate them to being happy. Matteo leads us to this message because is makes it seems that she is thinking about this make but maybe an incident had happened due to the line through the photograph.

  There isn't any surrounding signs in Andy Warhol's work but in Matteo's image the necklace that Marilyn is wearing enhances the message of her being happy and spending money. (It could of been brought by the male she is thinking about).

   It seems that Andy Warhol used computer editing or felts to create this. this media helps with the message because it gives the ability to create very bright colours. Matteo Bertolio used the media acrylic paint or pastels to create the smooth effect giving the message that she is at her happiest with or without this male, as she doesn't looked aged or stressed.

Bibliography
Images taken from the ITAP lecture presentation