ITAP Lecture work- Week 3

1) Legibility
Text on visual communication pieces are all different. there are some that you can read and some that you can't but this is how its been designed. When artist's design they have to ask themselves many questions and see if it was appropriate. How legible the text is could determine if your product is sold or if for example an application form is filled out. Different ways in which text can be made legible or illegible is colours, e.g yellow on white is illegible. Size of the text makes a difference, for example small text used in a reading book works as its close to your face but small text on a projection screen in a lecture wouldn't work as people at the back won't be able to see it. Finally text over images become illegible. An example which i have researched to evident my point of legibility is the new and old layout of newspapers.

The old newspaper is less legible than the new. The goal or intention of changing the layout of the newspaper is to keep the audience interested in reading their paper, so they want it to be as appealing as they can make it. From the old newspaper to the new they have added images and headlines to get the information across quicker and to make everything more legible. i feel that the editor of the times newspapers '' wants the audience to be knowledgable and have the ability to read a lot of text, but to also see messages in images, so this could be teenagers to adults. The message given off with the two newspapers is that they are made more legible and interesting by having less text. For example in the old paper its made to be less legible because the text is too small and is in boxes with know spaces. Whereas the new paper is more legible because there is more space between text and the size of important information is bigger. The media that is used on the new newspaper is photographs, to give information through images.


2) Researching the practitioner
Any practitioner is inspired by other artists work or how they work. i have researched the artist Henri Matisse and i found that he was inspired by a lot of other artists such as Van Gough, Paul Cezanne and Gauguin. I looked into his work that was inspired by Van Gough.

This is Van Gough's painting of sun flowers and Henri Mattisse attempted the same image but in a different technique of applying the acrylic.

This shows how he was inspired, because he got the idea from Van Gough but then edited into his own style.

Bibliography
http://www.worldart.com.au/vincent-van-gogh-part-1/
http://www.michaelarnoldart.com/Henri%20%20Matisse%20Artist.htm
http://magculture.com/blog/?p=374